Quality Criteria

  • Following are the general and specific criteria that make up the foundation of the Vakinn quality system.
  • Prospective applicants are encouraged to familiarize themselves with the applicable criteria prior to submitting applications.
  • To be certified tourism providers must meet 70% of the general quality criteria and 100% of the specific quality criteria relevant to the categories within which they operate. 
  • Please note that the following criteria are not up to date. Third edition of the quality criteria was published in Icelandic on July 6th 2017; English version will be published in September.

General quality criteria

The general criteria consists of seven chapters:

  1. Sale and purchase of goods and services
  2. Service and customer satisfaction
  3. Facilities, equipment and immediate environment
  4. Management and staff
  5. Culture and history
  6. Safety, welfare and responsibility
  7. Company management and overall performance

The criteria within each chapter is on three levels, good, better and best, the levels are for guidance only.

All companies do however have to fulfil the minimum requirements. 

To attain certification tourism providers have to fulfil 70% of the general criteria.

All participants must agree to operate according to Vakinn's code of ethics.

General criteria (pdf)

Specific quality criteria for different categories of tourism services

To attain certification participating companies must fulfil 100% of the specific criteria applying to the company and the services it offers.


Definition of the term wilderness:

A place or area where it takes a minimum of two hours to get third party assistance (police or rescue team), normally referring to the highlands, mountain regions, glaciers and areas off the beaten track.


  • Ferðamálastofa
  • Vakinn
  • Geirsgata 9 - 101
  • 101 Reykjavík
  • Phone: 535-5500
  • Business hours 8:30-16:00