Contact information

Contact information:

Vakinn- Geirsgata 9 -101 Reykjavík

Tel.: +354-535-5500 - Email:

Vakinn is operated by The Icelandic Tourist Board


  • Alda Þrastardóttir Project Manager, Reykjavík
  • Áslaug Briem Quality Control Supervisor, Reykjavík
  • Elías Bj. Gíslason Director, Akureyri
  • Erla Sigurðardóttir Specialist, Akureyri


 The following individuals comprise the project’s steering team:

  • Elías Bj. Gíslason, Icelandic Tourist Board
  • Helga Árnadóttir, The Icelandic Travel Industry Association
  • Sigríður Ólöf Kristjánsdóttir, Innovation Center Iceland
  • Ásbjörn Björgvinsson, Icelandic Tourism Association


The role of the steering team is as follows:

  • Ensure VAKINN’s implementation
  • Discuss and agree on changes to criteria
  • Discuss and agree on new criteria.

Board of Appeals

VAKINN’s main supervisory party is the Icelandic Tourist Board which has appointed a special Board of Appeals to consider matters of contention connected with results of VAKINN assessments.  

The function of the Board of Appeals is as follows:  

  1. To solve contentious issues concerning assessments.
  2. To award exemption from the criteria if substantiated reasons are presented.
  3. To solve other disputes that may come up. 

The Board of Appeals comprises three representatives:

  • Helena Þ. Karlsdóttir, The Icelandic Tourist Board
  • Sigríður Ingvarsdóttir,  The Icelandic Travel Industry Association
  • Hildigunnur Hafsteinsdóttir, The Consumers´ Association of Iceland


Thank you for your assistance.

The Icelandic Tourist Board and the VAKINN steering group wish to express their thanks to the numerous contributors who have helped with the compilation of VAKINN criteria. This process has clearly demonstrated the strength, responsibility and exemplary leadership of many Icelandic tourism companies. Please accept our sincere thanks


  • Ferðamálastofa
  • Vakinn
  • Geirsgata 9 - 101
  • 101 Reykjavík
  • Phone: 535-5500
  • Business hours 8:30-16:00