A destination's competitive edge is determined by several factors, such as image, quality, safety and environmental issues. The performance of tourism providers is a deciding factor in Iceland's reputation as a destination. Furthermore high quality services increase the likelihood of high client satisfaction, which in turn gives companies a competitive edge.
Furthering quality and professionalism within tourism holds great opportunities for Iceland as a destination. Vakinn, the official quality and environmental system for Icelandic tourism, is a powerful tool to that effect. Tourism providers are well advised to take a closer look at Vakinn and the benefits of participating in an official quality system.