About Vakinn

Independent quality- and environmental assurance is becoming increasingly important for international visitors. Survey results show that travelers prefer companies with a credible and independent quality certification.

Vakinn, the official quality and environmental certification for Icelandic Tourism is based on Qualmark- New Zealand Tourism Official Mark of Quality. Much work has been put into adapting the system to Icelandic conditions involving various stakeholders in tourism as well as specialists from diverse fields of expertise.

The Vakinn star rating criteria for hotels is, however, composed according to the European Hotelstars system, led by the Hotrec Association.

The aim of Vakinn is to strengthen quality, safety and environmental awareness within Icelandic tourism and promote social responsibility of tourist service providers. For its members, Vakinn is an effective tool to increase quality and safety, providing diverse supplementary materials, guidelines, data and checklists that are useful in improving operating procedures and service.


    Environment, quality, professionalism, cooperation, integrity and purity are the values of Icelandic tourism. 


The Vakinn team at the Icelandic Tourist Board

Alda Þrastardóttir Áslaug Briem Elías Gíslason
Alda Þrastardóttir
Project manager
alda[at]ferdamalastofa.is    
Áslaug Briem 
Project manager
aslaug[at]ferdamalastofa.is    
Elías Bj. Gíslason
Director
elias[at]ferdamalastofa.is     

Complaints Committee

To rule on issues relating to Vakinn audits, the Icelandic Tourist Board has appointed a complaints committee. The role of the Complaints Committee is to:

  1. Settle disputes relating to Vakinn audits.
  2. Grant excemptions from criteria, based on valid arguments.
  3. Settle other issues that may arise regarding Vakinn.

Appreciation of Contribution

The Icelandic Tourist Board wants to express their gratitude and appreciation towards all those tourism industry specialists who contributed to the compilation of the Vakinn criteria.