About Vakinn

Independent quality- and environmental assurance is becoming increasingly important for international visitors. Survey results show that travelers prefer companies with a credible and independent quality certification.

Vakinn draws inspiration from Qualmark - New Zealand's Official Mark of Quality in Tourism. Extensive efforts have been dedicated to customizing the system to suit Icelandic conditions, involving collaboration with stakeholders across the tourism sector and engaging specialists from various fields of expertise."

The Vakinn star rating criteria for hotels is, however, composed according to the European Hotelstars system, led by the Hotrec Association.

The primary goal of Vakinn is to enhance quality, safety, and environmental stewardship across the Icelandic tourism sector, while fostering social responsibility among tourist service providers. For companies seeking certification Vakinn serves as a powerful instrument to elevate quality and safety standards, offering supplementary resources, guidelines, data, and checklists geared towards enhancing operational efficiency and promoting sustainable practices.

    Environment, quality, professionalism, cooperation, integrity and purity are the values of Icelandic tourism. 

The Vakinn team at the Icelandic Tourist Board

Alda Þrastardóttir Áslaug Briem Elías Gíslason
Alda Þrastardóttir
Project manager
Áslaug Briem 
Project manager
Elías Bj. Gíslason

Complaints Committee

To rule on issues relating to Vakinn audits, the Icelandic Tourist Board has appointed a complaints committee. The role of the Complaints Committee is to:

  1. Settle disputes relating to Vakinn audits.
  2. Grant excemptions from criteria, based on valid arguments.
  3. Settle other issues that may arise regarding Vakinn.

Appreciation of Contribution

The Icelandic Tourist Board wants to express their gratitude and appreciation towards all those tourism industry specialists who contributed to the compilation of the Vakinn criteria.