About Vakinn

Independent quality assurance is becoming increasingly important for international visitors. Survey results show that travelers prefer companies with a credible and independent quality certification.

Vakinn, the official quality and environmental system for Icelandic Tourism is based on Qualmark- New Zealand Tourism Official Mark of Quality. Much work has been put into adapting the system to Icelandic conditions involving various stakeholders in tourism as well as specialists from diverse fields of expertise.

The Vakinn star rating criteria for hotels is, however, composed according to the European Hotelstars system, led by the Hotrec Association. Star rating criteria for other categories of accommodation are based on the Qualmark system.

Vakinn is run by the Icelandic Tourist Board which leads the project in close cooperation with the Icelandic Travel Industry Association, Innovation Center Iceland and the Icelandic Tourism Association.


Auðkenni samstarfsaðila


The aim of Vakinn is to strengthen quality, safety and environmental awareness within Icelandic tourism by means of guidance and support and promote social responsibility of tourist service providers in the process. For its members, Vakinn is an effective tool to increase quality and safety, providing diverse supplementary materials, guidelines, data and check-lists that are useful in improving operating procedures.  

We have no choice

No one sees this more clearly than those working in tourism. In focus group meetings of tourism providers, during the compilation of the official Icelandic Tourism Strategy 2011-2020, questions regarding values within tourism services were raised. The most frequently mentioned values were the environment, quality, professionalism, cooperation, integrity and purity. In other words…

Quality and the environment are decisive factors for Icelandic tourism!


The values of Icelandic tourism are:  

Environment, quality, professionalism, cooperation, integrity and purity.