Quality matters

A destination's competitive edge is determined by several factors, such as image, quality, safety and environmental matters. The performance of tourism providers is a deciding factor in Iceland's reputation as a destination. Furthermore high quality services increase the likelihood of high client satisfaction, which in turn gives companies a competitive edge.

Furthering quality and professionalism within tourism holds great opportunities for Iceland as a destination. Vakinn, the official quality and environmental system for Icelandic tourism, is a powerful tool to that effect. Tourism providers are well advised to take a closer look at Vakinn and the benefits of being certified according to an official quality and environmental system.

 Companies spend a lot of time on financial and competitive analysis, but many fail to realize that the most significant threat to their business can come from within (J. Berra, 2013).