The official quality label

Vakinn is the official quality and environmental system for Icelandic tourism.

Only tourism businesses that maintain high standards in all aspects of business practices and meet Vakinn´s comprehensive assessment criteria have earned the right to carry Vakinn the official quality label.

When you see a business displaying the Vakinn logo you
can be assured that it is trustworthy and professional.

  • For the travellers, the Vakinn sign means that:

  • You can book with confidence.

  • The business operates in an ethical, professional and environmentally sustainable way.

  • Reliable star grading for accommodation helps you make a better choice.

  • The business has required systems and policies for a safe and happy holiday in Iceland.

  • For the travel trade Vakinn provides:

  • Third party audits based on quality criteria that have been approved by specialists in the field.

  • Official confirmation that the company demonstrates professionalism and integrity in quality and environmental issues.

  • Increased likelihood of fulfilling visitors' expectations.

  • A competitive edge based on the Vakinn quality assurance.

For quality holiday experiences in Iceland, look for the VAKINN logo!
  • Maria

    I believe it is healthy for all companies to undertake such consolidated self-criticism of their operations, and I think that it is an added benefit that we are then prepared for most, or all, of the unexpected occurrences that may crop up in the daily running of the service we provide. One feels satisfied after an overhaul of this type – just as one feels after a major spring cleaning.

    María Gísladóttir


  • Jón Gestur

    With the coming of VAKINN we now have an important tool with which to support increased quality and safety in the tourist industry. This also gives foreign visitors the opportunity to choose recognised services using a coordinated system which has passed the standards set by an objective party.

    Jón Gestur Ólafsson

    Europcar Car Rental - Höldur

  • Tobias Klose

    We were thrilled when Vakinn was introduced to Iceland as we strongly believe that customers have the right to know that when they buy a service that it is of high quality and that it is secure. Vakinn quality is in our opinion the correct tool to ensure that the service bought and delivered is exactly that.”

    Tobias Klose


  • Eva Maria

    We decided to join VAKINN because we wanted to be active participants in the development of the country’s tourism industry, where issues such as quality, environmental matters, integrity, safety and ethics are a guiding light. We regard VAKINN as an efficient method of monitoring our internal operation which is externally reflected to our clients and partners.

    Eva María Thorarinsdottir Lange

    Pink Iceland