The official quality label

Vakinn is the official quality and environmental certification for Icelandic tourism and is run by The Icelandic Tourist Board.

Only tourism businesses that maintain high standards in all aspects of responsible business practices and sustainability and meet Vakinn´s comprehensive assessment criteria have earned the right to display the official quality and environmental label for Icelandic tourism.

When you see a business displaying the Vakinn logo you
can be assured that it is trustworthy and professional.

For the travellers, Vakinn certification signifies that:

  • Certified businesses adhere to ethical, professional, and environmentally sustainable practices.

  • Certified businesses have implemented necessary systems and policies to ensure a safe and enjoyable holiday experience in Iceland.

  • You make a better choice.

For the travel trade Vakinn provides:

  • Independent audits based on quality- and environmental criteria that have been approved by specialists in the field.

  • Assurance of professionalism and integrity in quality and environmental efforts.

  • Increased likelihood of meeting visitors' expectations.

  • A competitive advantage and professional credibility.

For quality holiday experiences in Iceland, look for the VAKINN logo!
  • Tobias Klose

    We strongly believe that customers have the right to know that when they buy a service that it is of high quality and that it is secure. Vakinn quality is in our opinion the correct tool to ensure that the service bought and delivered is exactly that.”

    Tobias Klose


  • Dagný

    The protection of Icelandic nature and the environment is very important to Hidden Iceland . From the beginning we have been guided by Vakinn's quality and environmental standards regarding how best to run a tourism company in Iceland in a sustainable way and we have constantly improved over the years. We are very proud to have received the certification.

    Dagný Björg Stefánsdóttir, Hidden Iceland